Marketing overview of a Pepsi Ad

(Self)Serving Marketing

Marketing is a fascinating subject to learn. For someone who does marketing for a living, it becomes a point of view, a way of thinking about the most trivial things. Just like a used car salesman can find a positive side to the worst car out there, an experienced marketer can find a convenient spin on any questionable product specification. It’s a feature, not a bug, remember?

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