(Self)Serving Marketing

Marketing is a fascinating subject to learn. For someone who does marketing for a living, it becomes a point of view, a way of thinking about the most trivial things. Just like a used car salesman can find a positive side to the worst car out there, an experienced marketer can find a convenient spin on…

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An unexpected winner at Golden Globes: Fiji Water Girl

One might say that coverage of the 76th Golden Globes followed a different path this year. Usually, it’s all about celebrities – who wore what, who won what and all that jazz. Yet this time it was a little different. To be quite honest, I do not normally follow Hollywood events like that. A few years back I’d take…

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